Social Media

Social Media

Why go Social?

Maintaining an effective line of communications with customers is an important component of having great customer relationships and a successful winter and Facebook icons business. Businesses that offer the best customer service are the ones that do a great job of communicating with their customers. A great business will use the best available tools and technology to develop and nurture a good relationship with their customers. These tools may include social networking sites such as Twitter and Facebook.

Many of the features offered by Facebook and Twitter such as Facebooks Groups or Twitter Hashtags can allow a business to target their product or service to specific demographics and target audiences. Using Facebook Groups allows the product to be tailored to that specific group which lets the customer become more engaged with the business. Twitter Hashtags are keywords or topics that can be used in a tweet. A customer can search on that particular keyword to obtain all the tweets related to that keyword. Links can be utilized in the tweets or provided on a Facebook page to direct customers to products, information or support. In this manner, specific information can be directed to the target group.

Don't Fail at Twitter

Companies are not always successful at using Twitter to market their products or to encourage a specific kind of audience engagement. Too often, companies attract the wrong kind of attention on Twitter. The problems they run into range in nature from bad timing, to controversy, to hijacked hashtags. Here's one story you might read if you're interested in learning how to be mindful of your Twitter practices:

• 13 Epic Twitter Fails by Big Brands

Writing for Facebook

• Be Natural
• Be Relevant
• Be Visual
• Be Succinct
• Be Emonional
• Ask for Fan Feedback
• Post Quotes
• Play Right
• Use Full Links
• Be Yourself